Chuankui Ambalaža za alkoholno piće by Sungoo Design

Chuankui Ambalaža za alkoholno piće by Sungoo Design is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2022

Chuankui Ambalaža za alkoholno piće

by Sungoo Design

Client: Shenzhen Sungoo Brand Design Co,Ltd.

Željezna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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Colors

The Design

About Chuankui Ambalaža za alkoholno piće

Chuankui je dizajn ambalaže za alkoholno piće, nadahnut kulturom Sečuana u Kini. Naziv znači sečuanski vođa. Ilustracija pande sastavljena od zelenog bambusovog lišća prekriva bocu i podsjeća na planine i bambusove šume tog kraja. Šuplji oblik pandine šape smješten je na drugom dijelu boce, čime se olakšava držanje ambalaže. Čep ima oblik bambusovog čvora s urezanim bambusovim listovima. Ambalaža je izrađena od razgradivih materijala, čime se podupire ekološka namjera dizajna.

The Recognition

About the Željezna nagrada A' Design Award

Chuankui Ambalaža za alkoholno piće je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Chuankui Ambalaža za alkoholno piće bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Chuankui Ambalaža za alkoholno piće se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chuankui has the meaning of "Sichuan leader". Since it is the leader, the rich and representative local culture is the source of the design of this wine.

Sichuan, China, is surrounded by mountainous mountains and dense bamboo forests. It is one of the important birthplaces and protected areas of China's national treasure "Giant Panda". Therefore, we used the image of panda and green bamboo to convey the design concepts of "environmental protection", "ecology" and "freshness".
Production Technology: It is worth mentioning that this packaging is made of "degradable materials", which adds to the ecological and environmental protection properties.
Inspiration: On the bottle, a panda image illustration is the basis of the whole design. It is composed of emerald green bamboo leaves, which is full of vitality and life, combining the panda's naive attitude with the natural elegance and beauty. In another part of the design, a "panda paw" can be found. The hollow design adds panda elements, which is also ergonomic and easy to take.

The design of the bottle cap adopts the form of "bamboo knots" with bamboo leaves carved in secret.
Patents: /
Team Members: Muqiang Fu,Jingsong Lin

Read the Press Release