Memory of Jiangnan Plakat by Yi Wu and Yanghua Yao

Memory of Jiangnan Plakat by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2022

Memory of Jiangnan Plakat

by Yi Wu and Yanghua Yao

Client: Seoul National University of Fine Arts

Željezna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Memory of Jiangnan Plakat

Sjećanje na Jiangnan je plakat nastao na temelju tradicionalne kineske pjesme. Dizajn se oslanja na karakteristike natpisa na proročanskim kostima i pečatnog pisma, koji su pojednostavljeni u jasne grafičke oblike. Tradicionalni elementi su grafički transformirani, dekonstruirani i iznova stvoreni, uz primjenu trodimenzionalnih eksperimenata na oblike slova. Plakat je izrađen digitalnim ispisom i mjeri 70 sa 100 centimetara. Namjera je predstaviti šarm kulture Jiangnana, kineskih pismena i drevne poezije međunarodnoj publici.

The Recognition

About the Željezna nagrada A' Design Award

Memory of Jiangnan Plakat je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Memory of Jiangnan Plakat bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Memory of Jiangnan Plakat se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Dimensions & Packaging: 70*100cm
Tags: poster，Jiangnan cultural
Production Technology: Digital printing
Design Challenge: The decomposition and reconstruction of Jiangnan cultural elements
Research: "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Inspiration: "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Project Duration: The project started in April 2021
Team Members: YI WU
YANGHUA YAO