Zaotu Shaofang Primarna funkcija: Ambalaža za žestoko piće by Bo Gao

Zaotu Shaofang Primarna funkcija: Ambalaža za žestoko piće by Bo Gao is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2022

Zaotu Shaofang Primarna funkcija: Ambalaža za žestoko piće

by Bo Gao

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #133743

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zaotu Shaofang Primarna funkcija: Ambalaža za žestoko piće

Tekst knjige: Zaotu Shaofang je dizajn ambalaže za žestoko piće proizvedeno uz upotrebu bijelog bentonita, gline koja se dodaje u blato jame za fermentaciju. Ambalaža kao glavnu boju koristi bijelu boju bentonita. Planine, sunčeva svjetlost, oblaci, voda, drveće i ptice spojeni su u uzorak oblikovan poput kineskih znakova za bentonit. Uzorak odražava okruženje u kojem se proizvodi vino te glavnu značajku proizvoda. Kutija se otvara od sredine prema lijevo i desno, dok se unutarnja kutija pomiče prema naprijed radi izlaganja proizvoda. Kutija je izrađena od posebnog papira s pozlatom, a staklena boca je bijelo prskana s pečenim uzorkom.

The Recognition

About the Brončana nagrada A' Design Award

Zaotu Shaofang Primarna funkcija: Ambalaža za žestoko piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Zaotu Shaofang Primarna funkcija: Ambalaža za žestoko piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Zaotu Shaofang Primarna funkcija: Ambalaža za žestoko piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Dimensions & Packaging: Packing box size: 145mm X 110mm X H285mm
Tags: Symbolization, Simplicity, Differentiation
Production Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Duration: The work started in July 2019 and was completed in December 2019
Operation Flow: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Team Members: Bo Gao