Dahan Guanfang Ambalaža za žestoka pića by Lijuan Zhang

Dahan Guanfang Ambalaža za žestoka pića by Lijuan Zhang is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2022

Dahan Guanfang Ambalaža za žestoka pića

by Lijuan Zhang

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Brončana nagrada A' Design Award Winner in Ambalaža Category

11,366

Verified Award Winner

Verify Award Status for #133746

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dahan Guanfang Ambalaža za žestoka pića

Dahan Guanfang je dizajn ambalaže za žestoko piće nadahnut kineskom dinastijom Han. Čep boce oblikovan je poput carskog žada pečata, tradicionalnog simbola moći i statusa. Prednja strana kutije je jednostavna, a pakiranje se otvara od sredine kako bi se otkrio detaljan prizor. Ilustracije prikazuju četiri kineske zaštitničke zvijeri, Qinglonga, Bijelog tigra, Suzakua i Xuanwua, zajedno s poznatim događajima iz dinastije Han. Boca je izrađena od keramike sa zlatnim završnim slojem, čep je od zlatne plastike, a kutija je ukrašena bronzanim tiskom. Unutarnja kutija štiti bocu.

The Recognition

About the Brončana nagrada A' Design Award

Dahan Guanfang Ambalaža za žestoka pića je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Dahan Guanfang Ambalaža za žestoka pića bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Dahan Guanfang Ambalaža za žestoka pića sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design passed combining the imperial seal culture with the Han dragon culture, which is a symbol of power and status; Use the bottle cap seal as the creative point, and open the package from simple to complex; The front of the package is simple. After the package is opened, the illustration design of China's four great beasts Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty shows a splendid scene of prosperity and prosperity of the Chinese Han Dynasty court.
Dimensions & Packaging: Packing box size: 165mm X 120mm X H300mm
Tags: Atmosphere Emperor Heavy
Production Technology: The special packaging used is bronzing, the bottle is a ceramic bottle with roasted gold, and the bottle cap is a golden plastic cap.
Design Challenge: How does the difficulty of this design ingeniously reflect the history of the Han Dynasty in China, and show the prosperity of the Han Dynasty. We manifest it through the opening of the box shape. It's like slowly turning over a picture of history. The prosperity of the Han Dynasty is as vivid as before.
Research: The design is very clever, the history is enclosed in the book, and the box is opened to show the history of the Han Dynasty, let us slowly understand the history of the Han Dynasty,Opening the screen from simple to complex has a more sense of experience and ceremony.
Inspiration: The Han Dynasty is a very prosperous dynasty in Chinese history. The illustration design of the four great Chinese beasts, Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty, shows the prosperity of the Han Dynasty in China. The emperor’s jade seal was used as a bottle cap to reflect the emperor’s rights.
Project Duration: The project was launched in June 2020 and completed in November 2020
Operation Flow: The package is opened from the front middle, convenient and fast.The box type is simple, and the inner box can protect the product well
Team Members: Lijuan Zhang