Dona Vitamina Identitet marke – dizajner Ruis Vargas

Dizajn Dona Vitamina Identitet marke čiji je autor Ruis Vargas iznimno je cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

SrebroGrafika· 2022

Dona Vitamina Identitet marke

autor/ica Ruis Vargas

Klijent: Laika

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Dona Vitamina Identitet marke

Dona Vitamina projekt je vizualnog identiteta marke izrađen za postojeću marku sokova. Logotip prikazuje razrokū viktorijansku damu koja pijucka sok, duhoviti prikaz žene koja pripada samoj sebi. Kako bi se ta ideja proširila, nacrtan je niz ilustracija žena različitih etničkih pripadnosti u stencil stilu, uparenih s kratkim, zabavnim rečenicama. Ilustracije se pojavljuju na jelovnicima, ambalaži, vrećicama, razglednicama, naljepnicama i velikom ručno izrađenom zidu. Većina tiskanih materijala izrađena je ofset tiskom u CMYK bojama, a vrećice su tiskane sitotiskom.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Dona Vitamina Identitet marke je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Dona Vitamina Identitet marke bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Dona Vitamina Identitet marke je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Dimenzije i pakiranje: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Oznake: Branding, Logotype, Package, label, illustration
Proizvodna tehnologija: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Dizajnerski izazov: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Istraživanje: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inspiracija: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Trajanje projekta: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Tijek rada: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Patenti: Laika
Članovi tima: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Zasluge za fotografije: Photo by: Madelaine Seagram and Laika