SP Saffron Grotesk Tipski Primjerak by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Tipski Primjerak by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

SrebroGrafika· 2022

SP Saffron Grotesk Tipski Primjerak

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Srebrna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About SP Saffron Grotesk Tipski Primjerak

Saffron je elegantno suvremeno neo-groteskno sans-serif pismo s jakim stilskim geometrijskim kontrastima, oslanjajući se na estetiku i tipografske standarde švicarskog modernizma. Prepoznatljiv široko otvoren stav dizajniran je kako bi pružio pravu vizualnu dosljednost za brendiranje i komunikaciju. Ovo autentično i originalno pismo predstavlja promjenjivu suvremenu estetiku. Uzorak je podijeljen u dijelove, s plakatima s prstenastim uvezom unutar paketa.

The Recognition

About the Srebrna nagrada A' Design Award

SP Saffron Grotesk Tipski Primjerak je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da SP Saffron Grotesk Tipski Primjerak bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. SP Saffron Grotesk Tipski Primjerak je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb