Type Specimen Alskar Pismo by Paul Robb and Moira Bartoloni

Type Specimen Alskar Pismo by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

SrebroGrafika· 2022

Type Specimen Alskar Pismo

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Type Specimen Alskar Pismo

Alskar sans elegantno je suvremeno široko sans serif pismo s jakim stilskim geometrijskim autentičnim kontrastima, oslanjajući se na estetiku i predstavljajući promjenjivu suvremenu estetiku. Tipkasti primjerak tiskan je kao novinski list A2 (presavijen i poslan kao A4) i predstavlja pismo s modernim dojmom i iskustvom.

The Recognition

About the Srebrna nagrada A' Design Award

Type Specimen Alskar Pismo je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Type Specimen Alskar Pismo bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Type Specimen Alskar Pismo je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
Dimensions & Packaging: The project was designed in A2 spreads, folded to A4
Tags: Font design, Branding, Identity, Type design
Production Technology: The final specimen was printed on newspaper stock in CMYK
Design Challenge: The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
Research: We researched the Brutalist movement in both architectural and visual arts.
Inspiration: The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
Project Duration: The type face was developed from September 2021 and release January 2022.
Operation Flow: The specimen was sent to existing and potential design customers.
Team Members: Paul Henry robb
Moira Bartoloni
Image Credits: Paul Henry Robb