Miepu Diary Ilustracija lika by Guangzhou Kemei Commodity Co., Ltd.

Miepu Diary Ilustracija lika by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2022

Miepu Diary Ilustracija lika

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Željezna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Miepu Diary Ilustracija lika

Miepu Diary je set ilustracija likova koji spaja modernu trend kulturu s klasičnim dječjim pričama. Glavni lik je Duoduo, hrabra i sretna djevojčica-zečica, prikazana zajedno s bucmastom mačkom. Četiri svjetski poznate bajke prepričane su kroz četiri tematske ilustracije, ručno nacrtane u modernom stilu. Ilustracije se mogu primijeniti na plakate, odjeću i srodne proizvode. Cilj je stvoriti slatkog i modernog lika koji povezuje bajke s trenutnim modnim trendovima.

The Recognition

About the Željezna nagrada A' Design Award

Miepu Diary Ilustracija lika je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Miepu Diary Ilustracija lika bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Miepu Diary Ilustracija lika se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
Tags: Hand drawing, illustration, fairy tales, and fashion trends.
Design Challenge: In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
Research: Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
Inspiration: The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
Operation Flow: Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

Read the Press Release