Abstract Illustrations Apstraktne Ilustracije Komplet Za Dizajn Marke by Nargiza Usmanova

Abstract Illustrations Apstraktne Ilustracije Komplet Za Dizajn Marke by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2022

Abstract Illustrations Apstraktne Ilustracije Komplet Za Dizajn Marke

by Nargiza Usmanova

Client: TELS Group

Željezna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Abstract Illustrations Apstraktne Ilustracije Komplet Za Dizajn Marke

Inspiracija za stvaranje jedinstvenih ilustracija za godišnji brendirani komplet bila je dugogodišnja potraga za jedinstvenim apstraktnim stilom. Stvorili smo 10 različitih formalnih kompozicija s dinamičnim naglim linijama u kontrastnim paletama. Glavna razlika u projektu je izrada brendiranih konceptualnih ilustracija za sve promotivne proizvode. Sve ilustracije su ručno crtane u tehnici gvaša. Kolorističke formalne kompozicije u minimalističkom linearnom stilu pomažu proizvodima da se istaknu u nizu drugih konkurentskih primjeraka.

The Recognition

About the Željezna nagrada A' Design Award

Abstract Illustrations Apstraktne Ilustracije Komplet Za Dizajn Marke je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Abstract Illustrations Apstraktne Ilustracije Komplet Za Dizajn Marke bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Abstract Illustrations Apstraktne Ilustracije Komplet Za Dizajn Marke se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova