Khedr El Attar Identitet Brenda by Nour Shourbagy

Khedr El Attar Identitet Brenda by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2022

Khedr El Attar Identitet Brenda

by Nour Shourbagy

Client: Khedr el Attar

Željezna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Khedr El Attar Identitet Brenda

Khedr El Attar je identitet brenda kreiran za trgovca organskim i sirovim proizvodima osnovanog u Kairu 1945. godine. Projekt kombinira strategiju brenda s vizualnim sustavom koji odražava novo pozicioniranje brenda. Identitet zadržava status Khedr El Attara kao izvora organske i sirove robe. Vizualni sustav organizira poslovanje u tri glavne podkategorije: organsku medicinu, sirovu ljepotu i kulinarske proizvode. Dizajn ambalaže i smjernice brenda upotpunjuju sustav, spajajući stari etos zanata s modernom prezentacijom.

The Recognition

About the Željezna nagrada A' Design Award

Khedr El Attar Identitet Brenda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Khedr El Attar Identitet Brenda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Khedr El Attar Identitet Brenda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release