Wan Xiang Sheng Pakiranje za čaj by Huang Feng

Wan Xiang Sheng Pakiranje za čaj by Huang Feng is a highly esteemed winner of the very prestigious 2023 Zlatna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ZlatoAmbalaža· 2023

Wan Xiang Sheng Pakiranje za čaj

by Huang Feng

Client: Huang Feng

Zlatna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner
Verify Award Status for #141219

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wan Xiang Sheng Pakiranje za čaj

Wan Xiang Sheng je poklon-kutija za Wuyishan stjenoviti čaj. Vanjska kutija oponaša oblik planine Wuyi i podsjeća na krajolike kineskog slikarstva. Kada se kutija postavi uspravno, obris prikazuje osobu u meditaciji. Kutija je izrađena od posebnog papira svijetlosive teksture stijene, a duboki tisak, reljefni tisak, utisnuti tisak i vrući tisak folijom prikazuju oblik i teksturu čajne planine. Kutija se otvara poput knjige i sadrži dva mala pakiranja s četiri vrećice čaja. Dizajn poziva na smirenost i drugačiji pogled na stvari.

The Recognition

About the Zlatna nagrada A' Design Award

Wan Xiang Sheng Pakiranje za čaj je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Wan Xiang Sheng Pakiranje za čaj bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Wan Xiang Sheng Pakiranje za čaj stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
Dimensions & Packaging: Width 285mm x Depth 105mmx Height 105mm
Tags: zen, multiple angles, packaging, tea
Production Technology: Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process
Design Challenge: Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
Research: This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
Inspiration: This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting.
Project Duration: The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020
Operation Flow: Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
Team Members: Design Director：Huang Feng
Image Credits: #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.