Moon and Tea Mid Autumn Ambalaža poklon kutije by Chenxiang Xi

Moon and Tea Mid Autumn Ambalaža poklon kutije by Chenxiang Xi is a highly esteemed winner of the very prestigious 2023 Zlatna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ZlatoAmbalaža· 2023

Moon and Tea Mid Autumn Ambalaža poklon kutije

by Chenxiang Xi

Client: 5gN² Creative Design Studio

Zlatna nagrada A' Design Award Winner in Ambalaža Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moon and Tea Mid Autumn Ambalaža poklon kutije

Moon and Tea Mid Autumn poklon je kutija stvorena za Festival sredine jeseni, koji se u Kini tradicionalno slavi u osmom mjesecu lunarne godine. Kutija je izrađena od prirodnih materijala poput bambusa, keramike i pšenične slame. Sadrži mjesečeve kolače s lokalnom obojenom rižom i Pu-erh čaj. Svaki dio osmišljen je za ponovnu upotrebu. Tijelo kutije i pokrovna ploča od bijelog porculana postaju pladanj za čaj, dok ručka služi kao žlica. Unutarnja kutija može se pretvoriti u mjesečev lampion, a sferni dio poklopca može se koristiti kao kadionica.

The Recognition

About the Zlatna nagrada A' Design Award

Moon and Tea Mid Autumn Ambalaža poklon kutije je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Moon and Tea Mid Autumn Ambalaža poklon kutije bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Moon and Tea Mid Autumn Ambalaža poklon kutije stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
Dimensions & Packaging: 24.5cm x 8.5cm x 30cm
Production Technology: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
Design Challenge: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
Research: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
Inspiration: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
Project Duration: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
Operation Flow: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
Team Members: Chenxiang Xi and Chenling Zhang