Second Hand Life Serija plakata – dizajner Yilin Wang

Dizajn Second Hand Life Serija plakata čiji je autor Yilin Wang iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2023

Second Hand Life Serija plakata

autor/ica Yilin Wang

Klijent: Zhejiang Sci-Tech University

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Second Hand Life Serija plakata

Second Hand Life je serija plakata o načinu na koji ljudi primaju fragmentirane informacije. Serija sadrži dvadeset plakata formata A3, raspoređenih tako da čine jednu glavnu vizualnu cjelinu, a popraćena je uvezanom i uokvirenom knjigom. Jezik se pretvara u vizualnu grafiku putem binarnog koda, gdje simboli jedan i nula ujedno predstavljaju istinito i lažno u logičkim operacijama. Ova poveznica odražava kako se prosudba oblikuje na temelju informacija koje se prihvaćaju. Plakati i knjiga pozivaju na pomniju pažnju prema društvenom pitanju, jer fragmentiran pogled na informacije može zamijeniti cjelovit prikaz.

Priznanje

O nagradi Brončana nagrada A' Design Award

Second Hand Life Serija plakata je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Second Hand Life Serija plakata bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Second Hand Life Serija plakata sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimenzije i pakiranje: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Oznake: Poster、Concept、Books
Proizvodna tehnologija: A series of posters and books designed to convey the theme of second-hand life
Dizajnerski izazov: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Istraživanje: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiracija: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Trajanje projekta: 2022.5.23 in Hangzhou, China
Tijek rada: The language of the poster and the design of the book are used to convey the message to the audience.