Gensyn Intellectual Property Dizajn logotipa by Gu Jin

Gensyn Intellectual Property Dizajn logotipa by Gu Jin is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

SrebroGrafika· 2023

Gensyn Intellectual Property Dizajn logotipa

by Gu Jin

Srebrna nagrada A' Design Award Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Gensyn Intellectual Property Dizajn logotipa

Gensyn Intellectual Property je logotip izrađen za tvrtku koja se bavi savjetovanjem u području intelektualnog vlasništva. Znak je apstraktno razvijen iz slova G, inicijala imena tvrtke. Oblik je sastavljen od lijevog i desnog apstraktnog jednostrukog navodnika, koji upućuju na jasnu komunikaciju i savjetovanje između tvrtke i njezinih klijenata. Cjelokupni oblik također podsjeća na štit, što označava zaštitu intelektualnog vlasništva. Obris prati oblik tradicionalnog kineskog pečata. Plava boja korištena je kako bi sugerirala stabilan razvoj.

The Recognition

About the Srebrna nagrada A' Design Award

Gensyn Intellectual Property Dizajn logotipa je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Gensyn Intellectual Property Dizajn logotipa bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Gensyn Intellectual Property Dizajn logotipa je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
Tags: Logo, Brand, Visual, Gensyn
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
Research: We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
Inspiration: Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
Project Duration: It took one month to complete the design in Beijing, China
Operation Flow: LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
Team Members: Gu Jin