Anlan Branding Identitet marke – dizajner Haiwen Yang

Dizajn Anlan Branding Identitet marke čiji je autor Haiwen Yang iznimno je cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2023

Anlan Branding Identitet marke

autor/ica Haiwen Yang

Klijent: Anlan

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Anlan Branding Identitet marke

Anlan Branding je identitet marke kreiran za brend uređaja za ljepotu. Identitet je osmišljen tako da ostane prepoznatljiv u različitim primjenama. Tipografija ima blago zaobljene kutove, dok cjelokupni oblici slova ostaju jednostavni i čisti. Cvjetni uzorak izveden iz slova A upućuje na ideju ljepote, a precizan urez u slovu A povezuje tehnologiju s estetikom. Ljubičasta se koristi kao glavna boja brenda. Identitet je primijenjen na sustave uredskog materijala i pakiranja, a smjernice podupiru njegovu dosljednu upotrebu.

Priznanje

O nagradi Željezna nagrada A' Design Award

Anlan Branding Identitet marke je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Anlan Branding Identitet marke bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Anlan Branding Identitet marke se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Dimenzije i pakiranje: The coordinated images were applied to all physical stationery system and package system.
Oznake: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Proizvodna tehnologija: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Dizajnerski izazov: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Istraživanje: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inspiracija: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Trajanje projekta: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Tijek rada: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patenti: Shenzhen Baselab Technology Ltd.
Članovi tima: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Zasluge za fotografije: Shenzhen Baselab Technology Ltd.