Q Sky Pilates Identitet brenda by Yuanyuan Yang

Q Sky Pilates Identitet brenda by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2023

Q Sky Pilates Identitet brenda

by Yuanyuan Yang

Client: Q Sky

Željezna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Identitet brenda

Q Sky Pilates je identitet brenda kreiran za Pilates studio. Slovo Q je nacrtano kao ptica koja slobodno leti nebom, povezujući ime studija s osjećajem lakoće, slobode i opuštenosti. Samostalno slovo funkcionira kao neovisan grafički element, a isto slovo ostaje usklađeno s tipografijom korištenom za puni naziv brenda. Identitet je primijenjen na signalizaciju prostora, sportsku odjeću, čaše za vodu i članske kartice, izrađene digitalnim tiskom, sitotiskom i vezom. Točnost boja na svakom materijalu pažljivo je kontrolirana.

The Recognition

About the Željezna nagrada A' Design Award

Q Sky Pilates Identitet brenda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Q Sky Pilates Identitet brenda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Q Sky Pilates Identitet brenda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022