Qinshihuang Cpa Ambalaža za pivo – dizajner China Resources Snow Breweries Ltd.

Dizajn Qinshihuang Cpa Ambalaža za pivo čiji je autor China Resources Snow Breweries Ltd. iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2023

Qinshihuang Cpa Ambalaža za pivo

autor/ica China Resources Snow Breweries Ltd.

Klijent: China Resources Snow Breweries

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Qinshihuang Cpa Ambalaža za pivo

Qinshihuang CPA je dizajn ambalaže za craft pivo u kategoriji China Pale Ale. Oblik boce i grlo boce koriste tipične elemente dinastije Qin, a forma podsjeća na žadnu čašu s uzorcima oblaka iz razdoblja Qin i Han. Zastavica oko grla boce označava proizvod kao pionira stila China Pale Ale. Središnji znak pisan pečatnim pismom, jedinstvenim fontom dinastije Qin, daje tradicionalan i klasičan izgled. Dizajn je izrađen u obliku staklene boce od 315 ml i aluminijske limenke od 550 ml.

Priznanje

O nagradi Brončana nagrada A' Design Award

Qinshihuang Cpa Ambalaža za pivo je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Qinshihuang Cpa Ambalaža za pivo bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Qinshihuang Cpa Ambalaža za pivo sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimenzije i pakiranje: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Oznake: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Proizvodna tehnologija: aluminium can, glass bottle
Dizajnerski izazov: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Istraživanje: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiracija: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Trajanje projekta: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Tijek rada: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Članovi tima: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao