It Is In Your Genes Dinamički Identitet by Bianka Foldi and Robert Valoczi

It Is In Your Genes Dinamički Identitet by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2023

It Is In Your Genes Dinamički Identitet

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Brončana nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About It Is In Your Genes Dinamički Identitet

Identitet robne marke kreiran je za uslugu genotipizacije, kojom se može otkriti sklonost mogućim genetskim bolestima. Baš kao i struktura DNK, koncept dizajna također je izgrađen na sustavu kodova, odnosno posebno dizajniranih Morseovih kodova koji predstavljaju slova abecede. Bilo koja se riječ može vizualizirati na ovaj način, pretvarajući statični logo u dinamički identitet. Logotip, koji je ime Klijenta ispisano kodovima, poprima oblik dvostruke spiralne strukture DNK. Tako se poslovanje Klijenta konceptualno i vizualno odražava u identitetu.

The Recognition

About the Brončana nagrada A' Design Award

It Is In Your Genes Dinamički Identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da It Is In Your Genes Dinamički Identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. It Is In Your Genes Dinamički Identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon