Dagang Block Grafika Okruženja by Youking Design

Dagang Block Grafika Okruženja by Youking Design is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2023

Dagang Block Grafika Okruženja

by Youking Design

Client: Dagang Block

Željezna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Dagang Block Grafika Okruženja

Kako bi dizajn što više uskladili s navikama grada i ljudi, dizajneri neprestano istražuju različite scene, promatraju ponašanje ljudi u okruženju i slažu učinkovite sheme dizajna: slika autobusnog stajališta, stupovi kolodvora, bunar pokrivači, prostori za pušače, prometne barijere, itd. Iz perspektive posjetitelja, radi se dubinska analiza kako bi se razumjele karakteristike lokalne industrije. U svakom detalju grada, industrijska kultura izražena svemirskim okruženjem u potpunosti je prikazana kako bi se posjetiteljima uljepšala' iskustvo svemira.

The Recognition

About the Željezna nagrada A' Design Award

Dagang Block Grafika Okruženja je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Dagang Block Grafika Okruženja bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Dagang Block Grafika Okruženja se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is a new urban construction, with many infrastructure being built. The designer hopes to optimize the visual image of the city through a perfect visual system, while applying this visual image to various detailed facilities in the city, such as bus stops, stop posts, floors, manhole covers, etc., to provide a better visual effect for the entire city. He also attempts to re optimize various urban details in the design, achieving a more high-quality use effect.
Dimensions & Packaging: 7500mm(L) x 6000mm(W) x 2000mm(H)
28000mm(L) x 3000mm(W) x 3650mm(H)
1800mm(L) x 140mm(W) x 3200mm(H)
150mm(diameter) x 2mm(H)
700mm(diameter)
Tags: Urban Detail Experience Design, Signage, Graphic, Vision, Logo Design
Production Technology: Stainless steel, Paint baking process
Design Challenge: Due to the new urban construction, there is no underlying urban culture. Based on the definition of the area, in order to make the design more consistent with the city and people's usage habits, designers constantly explore various scenarios, observe people's behavior in the environment, and comb out effective transformation plans for travel: convert images into patterns, and apply them to the city.
Research: Urban detail experience design is a new design concept created by designers who have summarized their own advantages and specialties in years of research. It is a design method for the overall visualization and functionalization of all details of the city in the process of urban construction and transformation. It aims to enhance the detailed experience of each city, thus enriching the visitors' visiting and using experience, and continuously conveying and continuing the urban culture and human characteristics in the form of experience.
Inspiration: Dagang Block is a component of Nansha District, Guangzhou, and is defined as an intelligent manufacturing base during the construction of the new city. Combining intelligence, cloud technology, and the ocean and flower sea streamers that echo Guangzhou Nansha, we have designed a logo that meets the definition of its new city, and extended auxiliary environmental graphics to apply them to various facilities and equipment in the urban area, optimizing the visual image of the overall urban area, and improving the environmental visual effect of the project.
Project Duration: The project was designed in Shenzhen in May 2022.
Operation Flow: Setting up new public facilities through the image system can enhance the visitors' sense of environmental experience and create a deeper impression on the urban environment. Combine the improvement of people's livelihood facilities, municipal facilities and image system to save costs and improve the regional image.
Team Members: Designer: Zhong Cheng, Designer: Lang Shangfei, Designer: Feng Kexin
Image Credits: Photo # 1: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 2: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 3: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 4: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 5: Photographer Lang Shangfei, Zhong Cheng, 2022.
Video Credits: Zhong Cheng, 2022