Jamtland Vizualizacija Kampanje – dizajner Tom Linden and Vita Li

Dizajn Jamtland Vizualizacija Kampanje čiji je autor Tom Linden and Vita Li iznimno je cijenjeni dobitnik prestižne nagrade 2023 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Računalna Grafika, 3D Modeliranje, Teksturiranje i Renderiranje.

ZlatoRačunalna Grafika· 2023

Jamtland Vizualizacija Kampanje

autor/ica Tom Linden and Vita Li

Klijent: Visuals By Nor

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Računalna Grafika

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Boje

Dizajn

O dizajnu Jamtland Vizualizacija Kampanje

Klijent je želio pokazati povezanost svog brenda s prirodnim okruženjem Jamtlanda u Švedskoj. Agencija je koristila 3D modeliranje i vizualizaciju za rekreaciju biljnih vrsta i bioma iz regije. Proveli su opsežna istraživanja i prikupljanje referenci kako bi osigurali točan prikaz biljaka i uključili boje robne marke klijenta kao pozadinu. Rezultirajuće slike učinkovito su prenijele fokus klijenta na prirodne, održive prakse i njihovu blisku povezanost s prirodom, dopuštajući gledatelju da poveže liniju proizvoda s ovim pozitivnim atributima

Priznanje

O nagradi Zlatna nagrada A' Design Award

Jamtland Vizualizacija Kampanje je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Jamtland Vizualizacija Kampanje bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Jamtland Vizualizacija Kampanje stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
Dimenzije i pakiranje: All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
Oznake: 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane
Proizvodna tehnologija: For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
Dizajnerski izazov: This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
Istraživanje: The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
Inspiracija: The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
Trajanje projekta: The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
Tijek rada: It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.
Članovi tima: Tom Linden
Vita Li