Eastern Seawall Sustav signalizacije by Yi Zhang

Eastern Seawall Sustav signalizacije by Yi Zhang is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

SrebroGrafika· 2023

Eastern Seawall Sustav signalizacije

by Yi Zhang

Client: Water Authority of Shenzhen Municipality

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #147329

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eastern Seawall Sustav signalizacije

Eastern Seawall je sustav signalizacije dizajniran za obalno šetalište na poluotoku Dapeng u Shenzhenu, u Kini. Šest zasebnih dionica duž obale duge 32 kilometra povezano je jedinstvenim vizualnim jezikom. Informacijske ploče, karte lokacija i prikazi ekologije postavljeni su uz ceste i ulaze. Strelice oblikovane prema tijeku plime i oseke pružaju jasno usmjeravanje. Ploče su izrađene od antikorozivnog tvrdog drva merbau s čeličnim križnim nosivim kosturom. Modularne strukture omogućuju fleksibilnu montažu na obalnim zidovima, stepenicama, padinama i grebenima te smanjuju opterećenje vjetrom u slanoj i vlažnoj klimi.

The Recognition

About the Srebrna nagrada A' Design Award

Eastern Seawall Sustav signalizacije je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Eastern Seawall Sustav signalizacije bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Eastern Seawall Sustav signalizacije je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality.
While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.
Dimensions & Packaging: 2800mmx130mmx130mm Anti-corrosion Merbau Hardwood
10mm Steel Skeleton of Cross Bracing
Tags: Signage, environment，seawall reconstruction，experiential graphic，Coastal，public space
Production Technology: Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance.
Design Challenge: The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues.
Research: Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection.
The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade.
Inspiration: Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function.
Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site.
Project Duration: Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China
Operation Flow: Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations.
Team Members: Zhang Yi（creative director）
Wen Yuehua（project manager）
Yan Meiying（designer）
Wu Siying（designer）