KK-Park Sustav signalizacije – dizajner Yi Zhang

Dizajn KK-Park Sustav signalizacije čiji je autor Yi Zhang iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

SrebroGrafika· 2023

KK-Park Sustav signalizacije

autor/ica Yi Zhang

Klijent: Value Design and Consulting (Shenzhen) Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu KK-Park Sustav signalizacije

KK-Park je sustav signalizacije za kulturno-rekreacijski blok u Yanchengu u Kini. Lokacija, nekadašnje igralište, obnovljena je kao mjesto kulturne razmjene između Kine i Južne Koreje. Dizajn reinterpretira korejske elemente, uključujući vrpce tradicionalne korejske nošnje, tradicionalnu shemu boja poznatu kao Obangsaek te poteze korejskih znakova. Znakovi prate petlju lokacije u obliku trake. Visoki znakovi za orijentaciju stoje u blizini svakog ulaza kako bi usmjeravali posjetitelje. Ploče su izrađene od savijenog nehrđajućeg čelika, prefabricirane i ugrađene na licu mjesta.

Priznanje

O nagradi Srebrna nagrada A' Design Award

KK-Park Sustav signalizacije je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da KK-Park Sustav signalizacije bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. KK-Park Sustav signalizacije je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
Dimenzije i pakiranje: 2200mm x 500mm x 665mm/5mm thick stainless steel bending
Oznake: Signage, Commercial Street, public space, redevelopment, Culture
Proizvodna tehnologija: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
Dizajnerski izazov: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
Istraživanje: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
Inspiracija: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
Trajanje projekta: Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
Tijek rada: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
Članovi tima: Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
Zasluge za fotografije: Updesign