Srebro Grafika · 2023
Animated Koopmans Logo Korporativni identitet
- Srebrna nagrada A' Design Award 2023 in Grafika
- CLIENT: Rebrandt
- Estimated Number of Design Views: 42,547
- Verification code B4AD766079 · Verify this award
Colors
About Animated Koopmans Logo Korporativni identitet
Koopmans je zamolio Rebrandt da jasnije komunicira širinu asortimana. Pojam "tiskara" više ne predstavlja ono što oni rade. Ovaj novi identitet stoga nije samo estetski privlačan dizajnerski jezik, već i strateški marketinški instrument koji komunicira širok raspon proizvoda koje mogu ponuditi. Ruud Winder, voditelj dizajna u Rebrandtu, želio je da se dinamičan radni pristup organizacije odrazi u dizajnu. Pokret kontrastira s pretpostavljenom statičnošću tiskarske tvrtke, upravo tu širinu trebalo je naglasiti.
About the Srebrna nagrada A' Design Award
Animated Koopmans Logo Korporativni identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Animated Koopmans Logo Korporativni identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Animated Koopmans Logo Korporativni identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.
The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations. - Tags
- Typographic, animated logo, logo system
- Design Challenge
- The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
- Research
- Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
- Inspiration
- The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
- Project Duration
- From concept to realisation approximately 3 months.
- Operation Flow
- Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
- Patents
- Ruud Winder - Rebrandt 2022
- Image Credits
- Ruud Winder - Rebrandt 2022
