Roger That Inspirationlabs Korporativni identitet by Ruud Winder - Rebrandt

Roger That Inspirationlabs Korporativni identitet by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2023

Roger That Inspirationlabs Korporativni identitet

by Ruud Winder - Rebrandt

Client: Rebrandt

Željezna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Roger That Inspirationlabs Korporativni identitet

Suicid je vodeći uzrok smrti među mladima u Nizozemskoj. Rogier Hulst, cijenjeni kolega i prijatelj dizajnerskog tima, preminuo je premlad. Njegova majka osnovala je Roger That kako bi drugim mladima pružila sklonište, podršku i mentorstvo. Kao mladi dizajner, Rogier je imao jedinstven logotip. Budući da je Roger That nastao povodom smrti Rogiera Hulsta, agencija je željela da dizajn proizlazi iz njegovog stvaralaštva. Na temelju karakterističnog logotipa Rogiera van Hulsta, dizajner je kreirao sustav koji predstavlja šarolikost i raznolikost mladih.

The Recognition

About the Željezna nagrada A' Design Award

Roger That Inspirationlabs Korporativni identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Roger That Inspirationlabs Korporativni identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Roger That Inspirationlabs Korporativni identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
Tags: Rogier van Hulst, branding, Roger That, Inspiratielab
Production Technology: For the corporate identity is printwork made, and also streetart and digital materials.
Design Challenge: To keep the design of Rogier van Hulst alive in this new identity.
Inspiration: Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
Project Duration: 2 months
Patents: 2023 Ruud Winder - Rebrandt
Team Members: Ruud Winder - Rebrandt
Image Credits: 2023 Ruud Winder - Rebrandt