Shan Yi Dizajn identiteta brenda – dizajner Wu Fangbo and Liu Beibei

Dizajn Shan Yi Dizajn identiteta brenda čiji je autor Wu Fangbo and Liu Beibei iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2023

Shan Yi Dizajn identiteta brenda

autor/ica Wu Fangbo and Liu Beibei

Klijent: Shan Yi

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Shan Yi Dizajn identiteta brenda

Shan Yi je identitet brenda dizajniran za tvrtku pametnih tehnologija koja djeluje u poljoprivredi. Logotip koristi oblik štita kao vizualni okvir koji sugerira zaštitu i trajnost. Unutar štita, slova S i Y su isprepletena i povezana, upućujući na naziv brenda i na vezu između pametne tehnologije i poljoprivrede. Uključeni su i uzorci tragova kotača i pšeničnih klasova, koji podsjećaju na jesenju žetvu. Potezi su jednake širine, a logotip slijedi zlatni rez. Znak se može tiskati, vesti ili izrađivati injekcijskim prešanjem u raznim veličinama, uključujući primjenu kao amblem na vozilima.

Priznanje

O nagradi Brončana nagrada A' Design Award

Shan Yi Dizajn identiteta brenda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Shan Yi Dizajn identiteta brenda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Shan Yi Dizajn identiteta brenda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Dimenzije i pakiranje: It can be printed, sewed or injection molded in a variety of sizes.
Oznake: brand identity, logo, branding, smart agricultural technique
Proizvodna tehnologija: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Dizajnerski izazov: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Istraživanje: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiracija: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Trajanje projekta: The project started in Beijing in December 2022 and was completed in February 2023.
Tijek rada: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Članovi tima: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu