Lay's More Belgian Really Impossible Prehrambena ambalaža by PepsiCo Design and Innovation

Lay's More Belgian Really Impossible Prehrambena ambalaža by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2023

Lay's More Belgian Really Impossible Prehrambena ambalaža

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's More Belgian Really Impossible Prehrambena ambalaža

Lay's More Belgian Really Impossible je dizajn ambalaže ograničenog izdanja za čips od krumpira koji se prodaje u Belgiji. Ambalaža predstavlja dva nova lokalna okusa razvijena u suradnji s Brussels Ketjep. Belgijski potrošači bili su pozvani da predlože dizajnerske koncepte s izraženim lokalnim karakterom, a dva koncepta s najviše glasova prikazana su na pakiranjima uz navođenje autora. Ovaj pristup odgovor je na tržište grickalica na kojem lokalni brendovi nude relevantne okuse i tvrdnje. Cilj dizajna je zadržati postojeće kupce brenda Lay's i privući nove.

The Recognition

About the Srebrna nagrada A' Design Award

Lay's More Belgian Really Impossible Prehrambena ambalaža je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Lay's More Belgian Really Impossible Prehrambena ambalaža bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Lay's More Belgian Really Impossible Prehrambena ambalaža je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Inspiration: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Read the Press Release