Rockstar Spotlight Studios Mobilni studio za snimanje by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Oglašavanje, Marketing i Komunikacija Competition Category.
SrebroOglašavanje· 2023
Rockstar Spotlight Studios Mobilni studio za snimanje
by PepsiCo Design and Innovation
Srebrna nagrada A' Design Award Winner in Oglašavanje Category
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The Design
About Rockstar Spotlight Studios Mobilni studio za snimanje
Rockstar Spotlight Studios je mobilni studio za snimanje osmišljen kao brend iskustvo za posjetitelje i stanovnike Venice Beacha u Kaliforniji. Instalacija uključuje Unplugged Mood Booth i predstavljena je kako bi se javnost upoznala s novim Rockstar Unplugged okusima. Studio nudi umjetnicima u usponu, gejmerima i drugim kreativcima mjesto za snimanje, razmjenu ideja i pronalaženje inspiracije. Identitet brenda Rockstar preveden je u trodimenzionalni interijer, pri čemu su oblici, boje i završne obrade brenda primijenjeni na akustične pjenaste panele, rasvjetna tijela, tapecirane površine i ekstrudirane panele s logotipom.
The Recognition
About the Srebrna nagrada A' Design Award
Rockstar Spotlight Studios Mobilni studio za snimanje je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Rockstar Spotlight Studios Mobilni studio za snimanje bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Rockstar Spotlight Studios Mobilni studio za snimanje je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
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