Zhenjiu Zhencang Chinese Baijiu Ambalaža za alkoholna pića by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2023

Zhenjiu Zhencang Chinese Baijiu Ambalaža za alkoholna pića

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner
Verify Award Status for #149755

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Ambalaža za alkoholna pića

Zhenjiu Zhencang je set za pakiranje i izlaganje kineskog žestokog pića baijiu. Boce počivaju na podlošku u obliku bisernice, formi inspiriranoj slikom Rođenje Venere. Cjelokupni oblik podsjeća na jedrilicu koja klizi po valovima. U kristalnoj bazi uklesana je drevna vinarija, osvijetljena LED svjetlom koje upućuje na dugu povijest proizvođača. Metal, drvo, PMMA i plastika kombinirani su kako bi se stvorio kolekcionarski predmet. Tema bisera odražava ideju robne marke o plemenitosti i dragocjenosti, budući da su i proizvodnja pića i nastanak bisera spori procesi.

The Recognition

About the Srebrna nagrada A' Design Award

Zhenjiu Zhencang Chinese Baijiu Ambalaža za alkoholna pića je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Zhenjiu Zhencang Chinese Baijiu Ambalaža za alkoholna pića bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Zhenjiu Zhencang Chinese Baijiu Ambalaža za alkoholna pića je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release