Lay's x Stranger Things Ambalaža za hranu by PepsiCo Design and Innovation

Lay's x Stranger Things Ambalaža za hranu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Ograničeno Izdanje i Prilagođeni Dizajn Competition Category.

BroncaOgraničeno Izdanje· 2023

Lay's x Stranger Things Ambalaža za hranu

by PepsiCo Design and Innovation

Brončana nagrada A' Design Award Winner in Ograničeno Izdanje Category

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Colors

The Design

About Lay's x Stranger Things Ambalaža za hranu

Lay's x Stranger Things je dizajn ambalaže za hranu u ograničenoj seriji, izrađen za proizvod čips od krumpira. Pakiranje koristi crnu pozadinu s crvenim koncentričnim krugovima koji se šire od Lay's logotipa, umjesto uobičajene jarko žute boje. Prikazano je stvorenje iz serije s otvorenim čeljustima, a kandže naizgled drže pakiranje. Logotip Stranger Things postavljen je naopako pri dnu, prateći tematiku serije. Zapaljena čili papričica i čips ukazuju na okus Flamin' Hot. Pakiranje se prodavalo u odabranim trgovinama u Tajlandu.

The Recognition

About the Brončana nagrada A' Design Award

Lay's x Stranger Things Ambalaža za hranu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Lay's x Stranger Things Ambalaža za hranu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Lay's x Stranger Things Ambalaža za hranu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release