Lotus Moon Chinese Baijiu Boca za pakiranje by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.
ŽeljezoAmbalaža· 2023
Lotus Moon Chinese Baijiu Boca za pakiranje
Client: Lian Yue Tai Distillery (China) Co., Ltd
Željezna nagrada A' Design Award Winner in Ambalaža Category
Verified Award Winner
Verify Award Status for #149739The Design
About Lotus Moon Chinese Baijiu Boca za pakiranje
Lotus Moon Chinese Baijiu je dizajn pakiranja za kineski alkoholni napitak. Boca je izrađena od poluprozirnog mliječnog zelenog stakla koje propušta svjetlost i podsjeća na mjesečinu. Dizajn se referira na klasičnu pjesmu u kojoj pjesnik pije sam i podiže čašu prema mjesecu. Na dnu boce prikazan je lik koji podiže čašu, a sjena se, gledano straga, može vidjeti kroz tekućinu. Čep boce može se ponovno upotrijebiti, primjerice kao držač za tamjan. Pakiranje ima dimenzije 140 x 140 x 260 milimetara.
The Recognition
About the Željezna nagrada A' Design Award
Lotus Moon Chinese Baijiu Boca za pakiranje je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Lotus Moon Chinese Baijiu Boca za pakiranje bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Lotus Moon Chinese Baijiu Boca za pakiranje se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. - Dimensions & Packaging
- 140mmx140mmx260mm
- Production Technology
- Glass, Environmental cloth, plastic
- Inspiration
- Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry! - Team Members
- Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng
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