Pepsi Black x Digital Shanghai FW Ambalaža za piće by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Ambalaža za piće by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Ograničeno Izdanje i Prilagođeni Dizajn Competition Category.

ŽeljezoOgraničeno Izdanje· 2023

Pepsi Black x Digital Shanghai FW Ambalaža za piće

by PepsiCo Design and Innovation

Željezna nagrada A' Design Award Winner in Ograničeno Izdanje Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Ambalaža za piće

Pepsi Black x Digital Shanghai FW je limitirano izdanje ambalaže za piće stvoreno za Shanghai Fashion Week. Ambalaža odražava temu događaja Originate New Nature (Stvaranje nove prirode). Šareni prsten okružuje Pepsi logotip, a grafika je razvučena u jednom smjeru kako bi sugerirala produženje prostora i vremena. Dekonstruirani blokovi boja u ružičastoj i zelenoj postavljeni su na crnu pozadinu za odvažan, višeslojan izgled. Preklapajuće razvučene grafike stvaraju digitalni glitch efekt koji izražava spajanje virtualnog i stvarnog.

The Recognition

About the Željezna nagrada A' Design Award

Pepsi Black x Digital Shanghai FW Ambalaža za piće je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Pepsi Black x Digital Shanghai FW Ambalaža za piće bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Pepsi Black x Digital Shanghai FW Ambalaža za piće se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release