Jotape 3D Duo Ključna Umjetnička Slika by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Računalna Grafika, 3D Modeliranje, Teksturiranje i Renderiranje Competition Category.
SrebroRačunalna Grafika· 2023
Jotape 3D Duo Ključna Umjetnička Slika
Client: Morgan Studio
Srebrna nagrada A' Design Award Winner in Računalna Grafika Category
Verified Award Winner
Verify Award Status for #150593The Design
About Jotape 3D Duo Ključna Umjetnička Slika
Ideja je bila stvoriti sliku koja donosi sve značajke proizvoda kroz vizualne elemente poput jastuka i pjene. Dajući tako osjećaj mekoće koji je proizvodu potreban. Inspiracija su bili uobičajeni materijali iz dana u dan. Plutajući elementi donose kroz meke i okrugle oblike osjećaj mekoće i lakoće. Iako je to bio jednostavan prikaz, rezultat je zamišljen kao nešto drugačije od uobičajenog. Najveći izazov bio je kroz nekoliko elemenata i tekstura stvoriti osjećaj koji proizvod treba.
The Recognition
About the Srebrna nagrada A' Design Award
Jotape 3D Duo Ključna Umjetnička Slika je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Jotape 3D Duo Ključna Umjetnička Slika bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Jotape 3D Duo Ključna Umjetnička Slika je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
- Dimensions & Packaging
- 5000 x 5000px 300dpi
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
- Project Duration
- 2 months, Franca, Brazil
- Team Members
- Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan
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