Public Space Competition Dizajn vizualnog identiteta by Zhenyu Li

Public Space Competition Dizajn vizualnog identiteta by Zhenyu Li is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2023

Public Space Competition Dizajn vizualnog identiteta

by Zhenyu Li

Client: School of Design at Jiangnan University

Željezna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Space Competition Dizajn vizualnog identiteta

Public Space Competition je sustav vizualnog identiteta stvoren za nacionalno natjecanje u umjetnosti i dizajnu održano u Wuxiju, Kina. Identitet obuhvaća logotip, plakate, video, promotivne materijale, certifikate, knjigu, web stranicu i dizajn digitalne interakcije. U produkciji su korišteni digitalni tisak, sitotisak i tehnologija novih medija. Identitet je primijenjen u oglašavanju u podzemnoj željeznici, televizijskim medijima, medijima javnog prijevoza, školskim plakatima i informativnim medijima. Cilj je bio zadržati jednu jasnu sliku kroz brojne online i offline kanale.

The Recognition

About the Željezna nagrada A' Design Award

Public Space Competition Dizajn vizualnog identiteta je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Public Space Competition Dizajn vizualnog identiteta bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Public Space Competition Dizajn vizualnog identiteta se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first Wuxi "the Taihu Lake Bay Public Space Art and Design Creativity Competition" promoted the overall image, including logo, video, poster, push publicity design, certificate design, book design, website design, and visual image system design, which achieved high social evaluation.
Dimensions & Packaging: Multi-promotion media collaboration
Tags: Visual image system design
Production Technology: Digital printing, screen printing, digital interaction, new media technology
Design Challenge: Limitations of multiple media to the technical requirements of the design. It needs to be multi-disciplinary.
Research: The main visual system design for a nationwide design competition in China is a practical project design that combines the nature of a variety of media channels for promotion.
Inspiration: Based on a Visual communication design of an actual integrated system commissioned by a client.Is a response, including digital media design, poster design, logo design, book design, Digital Interaction Design, media design and other aspects of online and offline design.
Project Duration: July to December 2021 in Wuxi, China. In the subway advertising, television media, school publicity posters, public transport media, news media and other multi-angle application.
Operation Flow: http://www.wxmap.com.cn/thb/#/
Patents: https://mp.weixin.qq.com/s/veunfRDbatpvC_kA7-Tn2w
Image Credits: https://mp.weixin.qq.com/s/KIke8N32PZPeKlhK81Sexg
https://mp.weixin.qq.com/s/4pKLyiQmDkIzxQG4_f7MaQ