Remaking Art Vizualni identitet brenda by Meng Shenhui

Remaking Art Vizualni identitet brenda by Meng Shenhui is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

SrebroGrafika· 2024

Remaking Art Vizualni identitet brenda

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., Ltd

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Remaking Art Vizualni identitet brenda

Remaking Art je vizualni identitet brenda stvoren za tvrtku koja se bavi kulturnom komunikacijom. Logotip spaja početna slova R i A u simetrični znak, povezan linijama koje sugeriraju odraz u vodi. Vodoravna linija podsjeća na vagu i zadržana je iz ranijeg logotipa kako bi izrazila pravednost i integritet. Vizualni sustav koristi linije za podjelu tiskanih materijala, ambalaže i interijernih izložaka, tako da se isti izgled zadržava kroz različite veličine i materijale. Dizajn prenosi simetriju, integraciju i obnovu.

The Recognition

About the Srebrna nagrada A' Design Award

Remaking Art Vizualni identitet brenda je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Remaking Art Vizualni identitet brenda bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Remaking Art Vizualni identitet brenda je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensions & Packaging: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Tags: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Production Technology: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Design Challenge: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Research: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspiration: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Project Duration: The project started in January 2022 and was completed in Shenzhen in May 2022
Operation Flow: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Image Credits: Copyright：CM Design