Ecohiny Brendiranje – dizajner Cansu Dagbagli Ferreira

Dizajn Ecohiny Brendiranje čiji je autor Cansu Dagbagli Ferreira iznimno je cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

SrebroGrafika· 2024

Ecohiny Brendiranje

autor/ica Cansu Dagbagli Ferreira

Klijent: Cansu Dagbagli Ferreira

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Ecohiny Brendiranje

Može li brend toaletnog papira biti cool i zabavan? EcoHiny je 100% organski bambus, FSC certificiran i maksimalno ekološki prihvatljiv. Simbol brenda je breskva, a izbor boja i tipografije odražava zabavnu, prirodnu i mekanu prirodu proizvoda. Cilj je bio razlikovati brend od ostalih na tržištu korištenjem jedinstvene palete boja. Duboka plavozelena nijansa, u paru s breskvom, daje razigran karakter i istovremeno prenosi osjećaj ekološke prihvatljivosti i održivosti. Ovi dizajnerski izbori trenutačno komuniciraju s ciljnom skupinom kupaca i stvaraju vezu između brenda i kupca.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Ecohiny Brendiranje je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Ecohiny Brendiranje bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Ecohiny Brendiranje je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimenzije i pakiranje: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Oznake: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Proizvodna tehnologija: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Dizajnerski izazov: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Istraživanje: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiracija: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Trajanje projekta: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Tijek rada: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.