CZBank Youth Speech Contest Vizualni identitet događaja – dizajner Zhejiang Gongshang University

Dizajn CZBank Youth Speech Contest Vizualni identitet događaja čiji je autor Zhejiang Gongshang University iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2024

CZBank Youth Speech Contest Vizualni identitet događaja

autor/ica Zhejiang Gongshang University

Klijent: CZBank

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu CZBank Youth Speech Contest Vizualni identitet događaja

CZBank natjecanje u govorništvu za mlade glavni je vizualni identitet stvoren za godišnji govornički događaj koji organizira CZBank za mlade sudionike. Tema natjecanja jest nasljeđivanje kulture poput korijena i stvaranje bolje budućnosti. Dizajn kombinira govornički mikrofon s korijenjem drveta u trodimenzionalnom linijskom obliku. Isprepleteni oblici i prozirni materijali izražavaju prijenos kulturne baštine. Vizualni identitet proširen je na plakate događaja, prostor održavanja govora i vanjsku promociju, pa je prilagođen medijima, prijenosu uživo i korištenju na samom mjestu događaja.

Priznanje

O nagradi Brončana nagrada A' Design Award

CZBank Youth Speech Contest Vizualni identitet događaja je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da CZBank Youth Speech Contest Vizualni identitet događaja bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. CZBank Youth Speech Contest Vizualni identitet događaja sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Oznake: Culture, Innovation, Competition
Dizajnerski izazov: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Istraživanje: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiracija: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Trajanje projekta: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Tijek rada: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Članovi tima: Designer: Kan Zhao