Hunguest Hotels Identitet Marke by Eszter Laki and Reka Imre

Hunguest Hotels Identitet Marke by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2024

Hunguest Hotels Identitet Marke

by Eszter Laki and Reka Imre

Client: Studio NUR

Brončana nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Hunguest Hotels Identitet Marke

Hunguest Hotels je identitet marke stvoren za mađarsku hotelsku grupaciju. Identitet komunicira posvećenost kvaliteti i dosljednosti. Rad je uključivao redizajn postojećeg logotipa i svih vizualnih elemenata, od hotelske signalizacije do tiskanih materijala. Mnogi hoteli povezani su sa spa i wellness centrima, pa dizajn pokazuje povezanost s vodom. Logotip je veliko slovo H oblikovano od kapljica vode, a glavna boja marke je plava. Korišteni su visoki tisak, kožni omoti za jelovnike s reljefnim uzorkom te drvena signalizacija s graviranjem.

The Recognition

About the Brončana nagrada A' Design Award

Hunguest Hotels Identitet Marke je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Hunguest Hotels Identitet Marke bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Hunguest Hotels Identitet Marke sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release