Girls with Chess Uredničku ilustracija – dizajner Mengyao Guo

Dizajn Girls with Chess Uredničku ilustracija čiji je autor Mengyao Guo iznimno je cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2024

Girls with Chess Uredničku ilustracija

autor/ica Mengyao Guo

Klijent: Mengyao Guo

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Girls with Chess Uredničku ilustracija

Djevojčice sa šahom uredska je ilustracija stvorena za članke i kampanje o ravnopravnosti spolova. Umjetničko djelo prikazuje dvije djevojčice koje igraju šah. Jedna djevojčica obara figuru kralja dok je druga promatra. Oboreni kralj predstavlja rušenje patrijarhalnih normi. Dvije kontrastne boje, narančasta i plava, korištene su za istraživanje binarnih identiteta i za sugeriranje različitih situacijskih stanja. Ilustracija je izrađena kao digitalna slika visoke rezolucije, tako da se djelo može dijeliti na internetu i tiskati u fleksibilnim veličinama.

Priznanje

O nagradi Željezna nagrada A' Design Award

Girls with Chess Uredničku ilustracija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Girls with Chess Uredničku ilustracija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Girls with Chess Uredničku ilustracija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This illustration is designed to highlight issues related to gender, ideally for an article or social movement campaign. It features two girls engrossed in a game of chess, one of them toppling the King piece, while the other watches. The artwork explores binary identities and the interplay of dual colors, orange and blue, to evoke various situational states.
Dimenzije i pakiranje: Digital works for any flexible changes.
Oznake: Illustration, Gender, Equality, Communication, Visual Symbolism
Proizvodna tehnologija: The illustration was made using Adobe Photoshop, a leading graphic design software. Photoshop's diverse toolset facilitated nuanced color blending, detailed texture creation, and precise element placement. Its layer-based approach allowed for complex composition building. The high-resolution output ensured the illustration's quality was maintained across various digital and print applications.
Dizajnerski izazov: The main challenge was to create an illustration that effectively communicates complex themes of gender equality and societal norms. Balancing aesthetics and message clarity while ensuring the artwork was thought-provoking but not overly didactic required careful design decisions. Research into gender issues, color symbolism, and visual metaphors was crucial in addressing this challenge, ultimately leading to an evocative and meaningful illustration.
Istraživanje: The illustration was developed after researching gender issues and visual symbolism. The investigation encompassed an understanding of societal norms associated with gender, cultural implications of color, and the power of visual metaphors. This research informed the design, from the symbolic chess game to the gender-associated colors, resulting in a provocative artwork that fosters dialogue on gender equality and societal structures.
Inspiracija: This illustration draws inspiration from the ongoing dialogue around gender issues and equality. It uses the metaphor of a chess game, traditionally seen as a strategic and intellectual pursuit, to underscore the abilities and potential of women in challenging societal norms and structures. The act of the girls toppling the King piece represents dismantling patriarchal norms.
Trajanje projekta: The project started and finished in September 2020 in China.
Tijek rada: As a visual piece, this illustration invites viewer interaction through its symbolic elements: the chess scene and the color interplay prompt thoughts on gender roles and equality. As a digital artwork, it's easily shared and displayed across platforms, enhancing accessibility and facilitating discourse on the depicted social issues. The illustration thus catalyzes conversations about gender norms and societal structures.
Zasluge za fotografije: Image #1: Illustrator Mengyao Guo, Girls with Chess, 2022.
Image #2: Illustrator Mengyao Guo, Girls with Chess, 2022.
Image #3: Illustrator Mengyao Guo, Girls with Chess, 2022.
Image #4: Illustrator Mengyao Guo, Girls with Chess, 2022.
Image #5: Illustrator Mengyao Guo, Girls with Chess, 2022.