Painting Scenic Splendor Grafički dizajn by Dayan Shangguan

Painting Scenic Splendor Grafički dizajn by Dayan Shangguan is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2024

Painting Scenic Splendor Grafički dizajn

by Dayan Shangguan

Client: Beijing Forestry University

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #157257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Painting Scenic Splendor Grafički dizajn

Ovaj projekt predstavlja dizajn bezuvjetne ponude prijema za Sveučilište šumarstva u Pekingu. Projekt se sastoji od tri dijela: omotnice, pisma o prijemu i ilustracija. Dizajn omotnice domišljato koristi savijanje papira za stvaranje vanjskog pakiranja, čime se štedi na proizvodnim materijalima. Pritom je pismo o prijemu izrađeno od ekološkog papira, što dodatno naglašava njegovu ekološku prirodu. Konačno, ilustracija prikazuje ljepotu i znamenitosti Sveučilišta šumarstva u Pekingu.

The Recognition

About the Brončana nagrada A' Design Award

Painting Scenic Splendor Grafički dizajn je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Painting Scenic Splendor Grafički dizajn bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Painting Scenic Splendor Grafički dizajn sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a design work for 2023 Beijing Forestry University Unconditional Offer of Admission, it contains three parts: an envelope, a offer letter, and an illustration. The envelope's design cleverly employs the folding of the paper to form the outer packaging. The offer letter is made from eco-friendly paper, further emphasizing its environmentally friendly attributes. The accompanying illustration showcases the scenic beauty of Beijing Forestry University, serving as a special gift for new students.
Dimensions & Packaging: Offer letter size: 203mm x 287mm, Illustration size: 203mm x 287mm, Envelope size: 209mm x 293mm x 5mm.
Tags: Illustration Design，Packaging Design，Unconditional Offer of Admission，Higher Education，Graduate Student
Production Technology: The offer's envelope is made from 157-gram copperplate paper and is coated with a matte film, which adds a refined texture. The offer letter utilizes 200-gram environmentally friendly paper and is printed in four colors, showcasing a design that is both simple and sophisticated. The illustrations also use 200-gram eco-friendly paper, refined through a detailed laser process, creating a delicate visual effect. Additionally, the school logo is crafted with selective UV processing, lending these details a sleek and upscale finish.
Design Challenge: The offer's envelope ingeniously achieves its packaging effect through the folding of the paper itself. Moreover, the interior illustrations meticulously depict the iconic buildings of Beijing Forestry University, with laser processing applied to certain parts.
Research: Given that this is unconditional offer of admission form Beijing Forestry University, the design predominantly features deep green in its color scheme. The illustrations within depict the university's iconic buildings, embodying both subtlety and elegance.
Inspiration: This project is the unconditional offer of admission designed for Beijing Forestry University. The inspiration of the project is from a detailed observation of the campus environment and a deep commitment to environmental protection. This design skillfully integrates the scenic beauty of the campus with eco-friendly principles. It aims to provide new students with a unconditional offer that not only features the unique characteristics of the university but also embodies artistic elements. Thereby, it vividly highlights Beijing Forestry University's emphasis on environmental conservation. Because it's a distinctive attribute of the institution.
Project Duration: The project spanned four months and was designed in Beijing
Operation Flow: This project is committed to ensuring that new students feel a sense of surprise the moment they open their unconditional offer of admission. Therefore, the main color of the notification envelope is an understated and dark color, and its solidity is increased by a unique snap structure. Upon opening the envelope, the exquisite internal illustrations and the elegant offer letter come into view, creating an unforgettable experience.
Team Members: Dayan Shangguan
Yuxin Liu
Qiaoxin Tan
Bujin Hong
Wanting Liu
Image Credits: Beijing Forestry University