Sabbioni Branding Promotivno brendiranje by Paul Robb is a highly esteemed winner of the very prestigious 2024 Zlatna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.
ZlatoGrafika· 2024
Sabbioni Branding Promotivno brendiranje
by Paul Robb
Client: Grafiche Sabbioni
Zlatna nagrada A' Design Award Winner in Grafika Category
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- Verified Award Winner
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The Design
About Sabbioni Branding Promotivno brendiranje
Grafiche Sabbioni je trebao novo pozicioniranje brenda kako bi proslavio 60. obljetnicu tvrtke. Salt&Pepper je radio s tvrtkom na stvaranju modernih vizualnih jezika za promicanje ovog važnog jubileja, ističući sposobnosti brenda u održivosti pakiranja i tradicionalnim procesima tiska. Salt&Pepper je stvorio energičan, robustan i pozitivan sustav brendiranja, stvarajući potpuno održivu liniju koristeći boje na bazi vode i minimalan otpad papira kako bi promovirao temeljne vrijednosti tvrtke.
The Recognition
About the Zlatna nagrada A' Design Award
Sabbioni Branding Promotivno brendiranje je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Sabbioni Branding Promotivno brendiranje bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Sabbioni Branding Promotivno brendiranje stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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