Dpri Library Logotip i vizualni identitet by Di Wei

Dpri Library Logotip i vizualni identitet by Di Wei is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2024

Dpri Library Logotip i vizualni identitet

by Di Wei

Željezna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #158510

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dpri Library Logotip i vizualni identitet

Dpri Library je logotip i vizualni identitet za softver za digitalno izdavaštvo. Glavni logotip je dinamičan i prikazuje proces evolucije knjige, što odražava digitalnu prirodu platforme. Klikom na glavni logotip na početnoj stranici otkriva se pet podlogotipa, po jedan za svaki sadržajni odjeljak. Svaki podlogotip je također animiran i pruža vizualnu povratnu informaciju prilikom odabira, tako da čitatelji mogu pregledavati kategorije i otvoriti knjigu. Identitet se može tiskati na fizičkim predmetima i koristiti na elektroničkim uređajima. Minimalna visina znaka iznosi 15 mm.

The Recognition

About the Željezna nagrada A' Design Award

Dpri Library Logotip i vizualni identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Dpri Library Logotip i vizualni identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Dpri Library Logotip i vizualni identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design aims to create a unique digital publication software logo, and to attract attention and enhance user experience through the dynamic logo and five sections of classification enquiry. The main logo presents the dynamic process of book evolution, representing the digital characteristics; clicking on the dynamic logo on the homepage reveals the five sub-logos, presenting the effect of evolution and interaction, conveying the infinite possibilities of digital reading.
Dimensions & Packaging: Minimum height of sign: 15 mm
Tags: Signage, digital publishing, books, visual identity, Brand IP
Production Technology: At the beginning of the creation process, I did a vision-experiment-question-correction model to deduce the design. A lot of design was done first to determine what I wanted to express with my main logo: how does the logo evolve from static to dynamic, how does it show evolution and interaction? How to represent its meaning? The book, the publication, and the digitalisation were combined to create a static primary logo design and five secondary logos, and research began on the interactive and dynamic design of the primary logo.Because of the specificity of the design, it can be printed on most physical objects and widely distributed on electronic devices
Design Challenge: How does a logo evolve from static to dynamic, how do you represent evolution and interaction? How to represent the meaning of digital publishing? How to split the main logo and rationalise the creation of sub-logos? By combining books, publishing, and digitalisation, we created a static main logo design and five sub-logos, and started research on the interactive and dynamic design of the main logo.
Research: The development of the Internet for the dynamic logo design increased interactivity and time and space and other dynamic factors, it makes the logo design out of a single static graphic symbols of the impression of the use of new technologies, the development of new communication media digital publishing, enriching the logo the smallest planar constitutive unit of the information carried by the sign, creating a more vital dynamic logo design, is the face of the era of progress of a new acceptance of the gesture.
Inspiration: Inspired by today's online media on the reading software is mostly fiction stories, in the professional field is very few, the interface is more boring, lack of guidance, I hope to make a comprehensive software guide to help people read. By clicking on the main logo in the campaign, the screen changes from a single logo to a colourful logo with a title, representing the variety of possibilities for digital publications.
Project Duration: The project commenced in Liaoning in January 2022 and was completed in Liaoning in May 2022.
Operation Flow: Clicking on the homepage dynamic logo, five major board sub-logos appear, each of which has a dynamic design, and clicking on them gives feedback on the results, so you can check what you need by going into the board sub-divisions. Hover on the book page will be converted to colour, enter the book to understand the specific information and start reading.
Image Credits: DI WEI,2022