Dreavita Mental Wellness Brendiranje – dizajner Cansu Dagbagli Ferreira

Dizajn Dreavita Mental Wellness Brendiranje čiji je autor Cansu Dagbagli Ferreira iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2024

Dreavita Mental Wellness Brendiranje

autor/ica Cansu Dagbagli Ferreira

Klijent: Cansu Dagbagli Ferreira

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Dreavita Mental Wellness Brendiranje

Dreavita je progresivan i inkluzivan brand za dobrobit. Vizualni identitet osmišljen je tako da bude osjetljiv, pun poštovanja i pažljiv, odražavajući inkluzivni karakter branda. Koncept je rođen iz ideje snažne prirode i naziva se Jednostavnost nadahnuta otpornošću. Kao što uzorci prirode upućuju na dosljednost, snagu i rast, brendiranje nastoji prenijeti ove poruke kroz afirmacije i minimalistički dizajnerski pristup. Ilustracije su usredotočene na uzorke prirode, pokazujući kako ponavljanje i otpornost rezultiraju uspjehom u životu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Dreavita Mental Wellness Brendiranje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Dreavita Mental Wellness Brendiranje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Dreavita Mental Wellness Brendiranje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimenzije i pakiranje: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Oznake: wellness, mental, health, psychology, identity, inclusive, community, nature
Proizvodna tehnologija: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Dizajnerski izazov: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Istraživanje: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiracija: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Trajanje projekta: 2 months, 2023, United States and France
Tijek rada: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery