Equia Keto Line Identitet pakiranja – dizajner Joumana Maalouf

Dizajn Equia Keto Line Identitet pakiranja čiji je autor Joumana Maalouf iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2024

Equia Keto Line Identitet pakiranja

autor/ica Joumana Maalouf

Klijent: Colorcode Creative Agency

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Equia Keto Line Identitet pakiranja

Linija Equia Keto spaja tradiciju s modernom elegancijom u sofisticiranoj ambalaži ukrašenoj cvjetovima badema i elegantnim uzorcima, s detaljima spot UV obrade za luksuzni dojam. Vintage skice stapaju se sa suvremenim dizajnom, nudeći zemljane zelene, umirujuće plave i bogate zlatne tonove za osjećaj inspiriran prirodom. Vrećice koje se mogu ponovno zatvoriti s nazubljenjima za otvaranje i mat podlogom omogućuju posebne tiskovne efekte poput spot UV-a, osiguravajući prestižnu prezentaciju. Izrađene od PET i PE transparentnih materijala, ove vrećice kombiniraju mat i sjajne završne obrade kako bi proizvodi bili očuvani u vrhunskom stanju.

Priznanje

O nagradi Brončana nagrada A' Design Award

Equia Keto Line Identitet pakiranja je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Equia Keto Line Identitet pakiranja bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Equia Keto Line Identitet pakiranja sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
Dimenzije i pakiranje: ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
Oznake: brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
Proizvodna tehnologija: The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
Dizajnerski izazov: The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
Istraživanje: The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
Inspiracija: The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
Trajanje projekta: The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
Tijek rada: The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
Patenti: Copyrights belong to Colorcode S.A.R.L #1961998, 2024
Članovi tima: Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director
Mr. Balsam Abou Chara: Art director
Mrs. Mariam Tout: Videography and Animation
Zasluge za fotografije: Image credits for Shutterstock,
But the illustration is transformed by Colorcode team to be more artistic and customized.