72 Xiangyu The Conqueror Liquor Pakiranje boce alkoholnog pića by Lubo Cao, Xiaoqiang Hu and Pengfei Dai

72 Xiangyu The Conqueror Liquor Pakiranje boce alkoholnog pića by Lubo Cao, Xiaoqiang Hu and Pengfei Dai is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2024

72 Xiangyu The Conqueror Liquor Pakiranje boce alkoholnog pića

by Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Client: Hubei Shihua Liquor Co., Ltd

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #159759

View at A' Design Award Press Release Award Badge

Colors

The Design

About 72 Xiangyu The Conqueror Liquor Pakiranje boce alkoholnog pića

72 Xiangyu Osvajač je alkoholno piće čije je pakiranje boce izrađeno za kineski bajiu. Boca je oblikovana poput tronošca, forme koja u kineskoj povijesti i kulturi predstavlja dostojanstvo i moć. Vrh boce oblikovan je prema glavi vola cara Yan Shennonga, simbolu mudrosti i hrabrosti. Crna je glavna boja, s naglascima u zlatnoj, brončanoj i crvenoj boji koji stvaraju vizualni kontrast. Zakrivljeni simboli povezani s tronošcem izrađeni su u reljefu. Obojena područja imaju sjajnu završnu obradu, dok su crna područja mat. Pakiranje je namijenjeno za banketa i za darivanje.

The Recognition

About the Brončana nagrada A' Design Award

72 Xiangyu The Conqueror Liquor Pakiranje boce alkoholnog pića je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da 72 Xiangyu The Conqueror Liquor Pakiranje boce alkoholnog pića bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. 72 Xiangyu The Conqueror Liquor Pakiranje boce alkoholnog pića sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
Dimensions & Packaging: Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml
Tags: Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
Production Technology: The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
Design Challenge: The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
Research: Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
Inspiration: The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
Project Duration: The project finished in October 2021.
Operation Flow: Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
Team Members: Lubo Cao, Xiaoqiang Hu, Pengfei Dai
Image Credits: HUBEI SHIHUA LIQUOR CO.,LTD