5100 Gazirana Naranča by Bo Yang is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2024

5100 Gazirana Naranča

by Bo Yang

Client: Beijing Bofly Design Co.,ltd.

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #159760

View at A' Design Award Press Release Award Badge

Colors

The Design

About 5100 Gazirana Naranča

Font robne marke u grafičkom dizajnu naglašava njezinu jedinstvenu regionalnu prednost, koja potječe s nadmorske visine od 5100 metara, čineći ju autentičnom ledenjačkom vodom sa snježne visoravni. Tri obojene vrpce simboliziraju molitvene zastave Xizanga, spajajući se sa snježnim planinama i Xizang pismom kako bi stvorile prepoznatljiv imidž robne marke koji neprimjetno stapa etničke elemente s modernom vizualnom estetikom. Slika Xizang molitvenih zastava koje vijore na vrhu snježnih planina u jarkom suncu izaziva osjećaj inspiracije i uzdignuća.

The Recognition

About the Brončana nagrada A' Design Award

5100 Gazirana Naranča je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da 5100 Gazirana Naranča bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. 5100 Gazirana Naranča sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand font in the graphic reflecting the unique regional advantage of being sourced from an altitude of 5100 meters, making it a genuine glacier water from the snowy plateau. By combining hand-drawn oranges with color blocks, a unique visual presentation is formed. Three colored ribbons symbolizing Xizang prayer flags, which, combined with snow-capped mountains and Xizang script, create a personalized brand image that blends ethnic elements with modern visual aesthetics.
Dimensions & Packaging: 65mm*65mm*120mm
Tags: Orang Soda Design, Fizzy Orang Design, Can Beverage Design
Production Technology: Conventional aluminum beverage can
Inspiration: The scene of Xizang prayer flags fluttering in the wind atop snow-capped mountains under the bright sun gives people an inspiring and uplifting feeling. The designer hopes that everyone who tastes this soda can feel uplifted, energized, and passionate from the very first sip.
Project Duration: The project started in October 2023 in Beijing and finished in December 2023 in Beijing.
Operation Flow: First glance will catch sight of the distinctive 5100 and a hand-drawn large orange. People immediately recognize her taste and brand at first sight, conveying both what the customer wants to magnify and the information consumers need to know, a win-win situation .Xizang is a place of longing for all those seeking inner peace, and prayer flags are its most representative elements. When people see prayer flags and snow-capped mountains, it's as if they are immersed in them. When people drink soda made from local ingredients, coupled with the unique taste sensation it brings, they will feel very pleased.
Team Members: Bo Yang