C'Est La Vie Boutique Identitet marke – dizajner Fan Wang

Dizajn C'Est La Vie Boutique Identitet marke čiji je autor Fan Wang iznimno je cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2024

C'Est La Vie Boutique Identitet marke

autor/ica Fan Wang

Klijent: C'est la vie Boutique

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu C'Est La Vie Boutique Identitet marke

C'est La Vie Boutique je identitet marke kreiran za trgovinu modom u Nanjingu, Kina. Trgovina okuplja kineske i zapadnjačke modne marke kroz mnoge kategorije i stilove, stoga logotip koristi stil mješovitog slovnog oblikovanja kako bi izrazio taj raznoliki asortiman. Nanjinško drvo platane, prepoznatljiv element gradskog krajolika, služi kao glavni pomoćni grafički element. Isti je element također oblikovan u rotirajuću skulpturalnu instalaciju, čija zrcalno obrnuta slika odražava grad koji se mijenja. Vizualni sustav prelazi iz plošnog u prostorno te iz statičnog u dinamično oblikovanje.

Priznanje

O nagradi Željezna nagrada A' Design Award

C'Est La Vie Boutique Identitet marke je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da C'Est La Vie Boutique Identitet marke bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. C'Est La Vie Boutique Identitet marke se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Dimenzije i pakiranje: The size may vary because there are different types of products.
Oznake: Branding
Proizvodna tehnologija: The realization of the design consists of a variety of materials and techniques.
Dizajnerski izazov: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Istraživanje: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Inspiracija: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Trajanje projekta: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Tijek rada: The store opened in September 2022. Located in Nanjing, China.