Rebranding Emplus Identitet Emplus by Ruud Winder - Rebrandt®

Rebranding Emplus Identitet Emplus by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2024

Rebranding Emplus Identitet Emplus

by Ruud Winder - Rebrandt®

Client: Rebrandt®

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Rebranding Emplus Identitet Emplus

U svijetu koji se stalno mijenja, očekivanja i potrebe pacijenata također se mijenjaju u zdravstvenom okruženju. Odjel hitne medicine mora prvi predviđati promjene u medicinskoj skrbi. Kako bi se ostalo u tijeku s ovim novim područjem, Emplus nudi obuku i coaching. U dizajnu je odjel hitne medicine prikazan tipičnim medicinskim križem, ali s točkom na nedostajućoj karici. Ta simbolika, koja se odnosi na nedostajući dio slagalice koji Emplus pruža, također je prikazana u ilustracijama.

The Recognition

About the Brončana nagrada A' Design Award

Rebranding Emplus Identitet Emplus je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Rebranding Emplus Identitet Emplus bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Rebranding Emplus Identitet Emplus sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Dimensions & Packaging: European DIN sizes.
Tags: EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology: Digital and paperwork
Design Challenge: Keep it as simple as possible, but still telling so much, that's a challenge!
Research: The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration: Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Project Duration: EMplus started in 2023 and will continue to grow the following years.
Operation Flow: The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Patents: All rights: Rebrandt / Ruud Winder 2024
Team Members: ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer
Image Credits: All rights: Rebrandt / Ruud Winder 2024