Dotline Vizualni identitet by Tomohiro Kaji

Dotline Vizualni identitet by Tomohiro Kaji is a highly esteemed winner of the very prestigious 2024 Zlatna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ZlatoGrafika· 2024

Dotline Vizualni identitet

by Tomohiro Kaji

Client: Dotline Co., Ltd.

Zlatna nagrada A' Design Award Winner in Grafika Category

698,486
Verified Award Winner
Verify Award Status for #160477

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dotline Vizualni identitet

Ovaj sustav identiteta počeo je stvaranjem sveobuhvatne poslovne strukture i vizije tvrtke — Društvenih heroja — kako bi se vizija tvrtke prenijela njihovim klijentima, zaposlenicima i kandidatima te svim srodnim ljudima u industriji. Dotline sve zaposlenike koji priskaču u pomoć u nečijem svakodnevnom životu vidi kao heroje. Logotip je grafički simbol heroja koji zabacuje plašt i kreće naprijed, oblikovan od slova D iz „dots” + L iz „line”. Budući da Dotline nudi 7 poslovnih kategorija, logotipi dolaze u sustavu boja od 7 boja koje odražavaju svaku poslovnu kategoriju, ispisane originalnim pismom brenda.

The Recognition

About the Zlatna nagrada A' Design Award

Dotline Vizualni identitet je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Dotline Vizualni identitet bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Dotline Vizualni identitet stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Dimensions & Packaging: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tags: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Production Technology: Grid system with the golden section, over ray,
multiplication
Design Challenge: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Research: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspiration: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Project Duration: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.