Unfolding A Nakagin Story Novinarski plakat – dizajner Yang Tian

Dizajn Unfolding A Nakagin Story Novinarski plakat čiji je autor Yang Tian iznimno je cijenjeni dobitnik prestižne nagrade 2025 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2025

Unfolding A Nakagin Story Novinarski plakat

autor/ica Yang Tian

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Unfolding A Nakagin Story Novinarski plakat

Kako bi ponovno definirao japansku modernost nakon rata, Kisho Kurokawa, najmlađi član grupe Metabolism, zamišlja moderna stanovanja kao pojedinačne ćelije. One se kreću, probavljaju, rastu i propadaju, oblikujući novo društvo u kojem ljudi više ne žive u fiksnom prostoru. Unfolding a Nakagin Story koristi novine kao medij kako bi dokumentirao i proširio ovu Metabolism viziju, kroz razvijanje stvarajući urbanu priču.

Priznanje

O nagradi Željezna nagrada A' Design Award

Unfolding A Nakagin Story Novinarski plakat je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Unfolding A Nakagin Story Novinarski plakat bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Unfolding A Nakagin Story Novinarski plakat se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: To re-identify Japan’s Modernity after the war, Kisho Kurokawa, the youngest Metabolism group member, imagines modern housing as individual cells. They move, digest, grow, and decay, informing a new society where people no longer live in a fixed space. Unfolding a Nakagin Story uses the newspaper as a medium to document and expand this Metabolism imagination, through “unfolding” to fabricate an urban story.
Dimenzije i pakiranje: Cover: 8" X 12"

Newspaper: 16" x 24"
Oznake: Nakagin, Metabolism, Heritage, Housing, Urbanism
Proizvodna tehnologija: Graphics are done in Photoshop and Illustrator, the architecture is modeled in Rhino with a grasshopper plugin to change patterns and orientation.
Dizajnerski izazov: How can we capture the concept of Metabolism, where buildings can grow and shrink over time? How should I identify individual differences while the building comprises the same rectangular blocks? These are the two biggest challenges I need to solve. By using newspaper as the medium, one can feel the growth through unfolding the paper. One can also read individual stories despite repeating units by showing the interior information of selected blocks.
Istraživanje: Focusing on post-war Japanese architecture, Metabolism was the most influential architectural movement from the late 1950s to the early 1970s. Kisha Kurokawa changed the Western design ideology of FORM (ETERNAL) based living style to TIME (CHANGING) based living space. The Nakagin Capsule Tower is an iconic architecture that not only embraces ephemeral but also changes a collective to an individual-oriented living style.
Inspiracija: To embrace the idea of flexibility and updating, the newspaper is a great medium as a representation tool. Newspaper changes every day with new information and unfolding it to gain new information reinforces the idea of metabolism. By unfolding the project, each time, the capsule patterns, window colors, shapes, and orientation change within an oblique neutral grid.
Trajanje projekta: Duration: 3 months

Location: Boston, MA, USA
Tijek rada: You could unfold it three times, each time, the capsule patterns, window colors, shapes, and orientation change within an oblique neutral grid, and 7 capsules have been highlighted to expose the interior activities of an individual with personal information next to it. Individual yet connected, neutral yet different for each capsule. You will experience the beauty of the Nakagin capsule tower after you unfold its stories!