Dizajn Infinite Borders Vizualni identitet brenda čiji je autor Netease Games Art Design Center iznimno je cijenjeni dobitnik prestižne nagrade 2025 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.
ZlatoGrafika· 2025
Infinite Borders Vizualni identitet brenda
autor/ica Netease Games Art Design Center
Klijent: NetEase Games
Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Grafika
Potvrđeni dobitnik nagrade
Provjerite status nagrade za #162820Dizajn
O dizajnu Infinite Borders Vizualni identitet brenda
Infinite Borders je vizualni identitet brenda za stratešku igru smještenu u razdoblje Tri kraljevstva. Grafika brenda izvedena je iz piktografskih znakova imena i iz dojma kvadratne mreže karakteristične za igranje strateških igara. Crna, crvena i bijela, boje popularne u doba dinastije Han, korištene su kao primarne boje. Plošni kaligrafski potezi kista služe kao pomoćni elementi. Moderna tipografija zaokružuje sustavan i plošan vizualni sustav. Dizajn se primjenjuje na digitalne plakate, zaslone korisničkog sučelja i tiskane materijale, a može se proširiti na različite kanale uz očuvanje vizualne dosljednosti.
Priznanje
O nagradi Zlatna nagrada A' Design Award
Infinite Borders Vizualni identitet brenda je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Infinite Borders Vizualni identitet brenda bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Infinite Borders Vizualni identitet brenda stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimenzije i pakiranje
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- Oznake
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Proizvodna tehnologija
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Dizajnerski izazov
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Istraživanje
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiracija
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Trajanje projekta
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Tijek rada
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- Članovi tima
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Zasluge za fotografije
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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